Las Comadres is teaming up with P&G's Downy brand on a program aimed at helping provide comfort to thousands of children who are hospitalized each year. We are proud to be partnering with the Downy Touch of Comfort program in its mission to help Quilts for Kids distribute lovingly-sewn quilts to the children who need it most. Comadres across the U.S. are busy sewing 100 quilts towards the brand's goal of helping Quilts for Kids distribute 10,000 quilts. Do you sew?  Do you like crafts?  Are you looking for a rewarding project to do with your friends and family? Then read on for more information and please contact us with any questions or to join a Comadre quilter group. You can reach Nora or email to LasComadresQuilts@Fleishman.com. To share a story about your quilting experience go to Downy.com and also learn more about what Touch of Comfort means and how you can get engaged.

Las Comadres will be hosting press conferences at the following venues. Please join us if you live in one of these cities:

San Antonio Press Conference
April 13, 10:30 AM
The Neighborhood Place
3014 Rivas Street   
San Antonio TX 78228

Dallas Metroplex Press Conference
April 16, 10:30 AM
Diana's Designer Drapes & Workroom
1904 Hondo Dr.   
Plano TX 75074

Los Angeles Press Conference
Date to be Announced

New York Press Conference
May 4, 10:30 AM
East Harlem Cafe
104 and Lexington Avenue
East Harlem / El Barrio NY

Downy Touch of ComfortDowny® and Soap Opera Star Leticia Calderón bring a
“Touch of Comfort” to hospitalized children through
donation of quilts

Downy partners with Las Comadres to make handmade quilts that will be distributed at Children’s Miracle Network Hospitals

Effort kicks off with visit to Miami Children’s Hospital on February 24

MIAMI, February 24, 2010—Each year in the United States, children account for more than six million hospital stays and must confront the challenges of overcoming illness while being away from home and the people they love. To help provide some comfort to kids while they get fight to get well, Downy fabric softener has partnered with Quilt for Kids, Inc. and Las Comadres to sew more than 100 lovingly-sewn quilts to distribute to children through the brand’s “Touch of Comfort” program.

Started in early 2009, Downy’s Touch of Comfort was created in partnership with non-profit organization Quilts for Kids, Inc. to deliver lovingly-sewn quilts to children staying in Children’s Miracle Network hospitals throughout the country. Downy has partnered with Las Comadres—an international organization of Latinas with networks in more than 90 cities and 12,000 members—to participate in the brand’s pledge to deliver 10,000 quilts to children. Soap opera star and mother of two Leticia Calderón visited Miami Children’s Hospital on February 24th to kick off the program’s initiative aimed at helping Latinas contribute to the cause.

Leticia Calderon“Every mother, anyone who has a child in their life, knows how important it is to comfort them when they get a scraped knee, feel scared or miss their family—and a lovingly-sewn quilt for hospitalized kids is like a warm hug to let them know we care,” said Leticia Calderón. “I am proud and grateful to be a part of this effort and encourage all Latinas to consider donating their time to support Quilts for Kids, join a quilt making group, do a family project, or join Las Comadres, to reach the brand’s goal of 10,000 quilts.”

Downy created Touch of Comfort with Quilts for Kids, Inc. because of the organization’s dedication to delivering quilts that comfort hospitalized children. To date, Quilts for Kids, Inc. has distributed more than 60,000 quilts worldwide and has more than 50 chapters across the nation.

“We have been bringing a soft touch to homes for almost 50 years and this is an important way to show our commitment to helping provide comfort to families around the nation,” said Marc Villegas, Brand Manager for Downy. “This program is close to our hearts and we want to do our part to help Quilts for Kids provide personal, volunteer-made quilts to children being treated at hospitals around the nation.”

Linda Arye, president of Quilts for Kids, Inc., says, “Together, Downy and Quilts for Kids, Inc. are working to help provide these children moments of joy and comfort, making them feel more comforted in an unfamiliar place.”

Las Comadres is initially organizing quilting groups in five cities: Miami, Dallas, San Antonio, Los Angeles and New York, with Comadres in more cities working on individual projects. Latinas interested in joining a local quilting group can contact Las Comadres to learn more or visit QuiltsforKids.org to start their own.

“Our Comadres are nurturers and this program is a great opportunity for us to give back to the community we love, and engage Latinas who we know are looking for ways to connect with charities that matter and that make a difference in children’s lives,” said Nora de Hoyos Comstock, president of Las Comadres.

For more information about Downy Touch of Comfort visit: www.downy.com/espanol. On the site, visitors can learn how to:

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Quilts for Kids, Inc.
Quilts for Kids, Inc. is a non-profit organization that transforms discontinued designer fabrics into quilts that comfort hospitalized children suffering from life-threatening illnesses as well children of abuse. Headquartered in Yardley, PA, Quilts for Kids, Inc. was founded in August 2000 by Linda Arye. The organization was established with hopes of comforting children hospitalized with life threatening illnesses by providing a hand made patchwork quilt. These quilts are created by caring volunteer quilters nationwide who wish to make a difference in the lives of these hospitalized children.  Since then, the charity has distributed over 60,000 quilts worldwide and saved millions of pounds of fabric from landfills. Quilts for Kids, Inc. is associated with children's hospitals throughout the United States and has 50 chapters throughout North America.